The Northwest sign above was designed straight after i finished the capital letters, the reason i made this sign with so much detail is to show my peers in my class the idea behind what i want to create/ the direction i wanted to go down. After receiving positive feedback i the pursued my lowercase version.
So to analyse the name Jenna ive found the letter ‘n’ doesn’t quite sit right its missing a top arm on th left side of the ‘n’ this will also apply to other letter such as m, p and r.
Testing the lower case I came across a problem with the letter “t” the cross bar was to small it looked out of place whereas in the line up of letters it didn’t.
From the ‘Natasha’ word I wasn’t happy with the cross bar on the ‘t’ it didn’t quite sit right so from trail and error I’ve corrected the bar to make it on line with the lower case letters… see below ‘Hamburgefontsiv’.
Letters and details test.
Going back to my Brief I stated that to test the font using (Hamburgefontsiv) as it uses many of the most common occurring lower case letters in the alphabet. From this test I can now progress to the next stage.
A pangram, or holoalphabetic sentence, is a sentence that contains every letter of the alphabet at least once. The most famous pangram is probably the thirty-five-letter-long “The quick brown fox jumps over the lazy dog,” which has been used to test typing equipment since at least the late 1800s. “Sphinx of black quartz judge my vow” is used by Adobe InDesign to display font samples. I used the ‘s’ instead of the ‘z’ because it hasn’t been used in any of the sentences… it is on purpose its no a spelling mistake.
Pangrams are an important tool for testing typing equipment and compactly showing off every letter of a typeface; trying to pack every letter into as short a sentence as possible is also a sort of sport among linguists and puzzle-solvers.
From this test I can see IT WORKS! apart from the letter ‘f’ doesn’t quite sit right its unsettling to look at on both sentences this is why testing my letters before designing them in fontographer is so important. So this amendment is my next job before moving on to the numbers.
The new ‘f’ fits the rules of the type a lot more with the top swirl and the sharp edge. i tried to be to experimental with the first ‘f’ but it didn’t work.
Amended sentence with new F
From testing the letterforms I have learnt that the letters on there own may look right but used in a sentence they can throw one another off. Testing the letters against one another has been THEE most important part of my process if i had not repeated the testing process the font itself as an OTF would not have worked at all.
Display branding test
Below are three examples of how the font can be used for displaying brands. Unexpectedly, i didn’t expect this to work out the way it did the first time however, i think this is all down to the testing in earlier stages of my font process.
Below is an example of how this font can be interactive. notice how ive taken certain elements off the letters ‘N’ and ‘A’ to suit the bands name and layout of the letters used.
Below is is an example of how a font can be used in a name situation/Branding. I have used a different colour ut keeping to the same single colour to the standard black ones above to give it a more vintage feel and used a line texture and ornaments to create the full effect. The second one i wanted to experiment with my custom acanthus leaves that will be part of the pack also i created an example Spanish coffee brand to show of the accented characters.
the blink 182 type was a test to see how the numbers worked alongside the letters. i much prefer a lowercase number set because its the original case form and it suits the style much better. The banner above was a test, Yes it is a massive fail but, it is also an example of how the font doesn’t work, the typeface i have created is more premium and hipster.
Testing out the numbers and punctuation i came across a problem with the equals symbol. The fact its too large for the other symbols many people wouldn’t really notice or infect care, but as a designer and someone who sometimes can be a little bit of a perfectionist its just unsatisfying to look at.
After receiving feed back from Mark on my lowercase typeface. He stated that for the @ symbol i would have to re-create a different letter a for the symbol because it wouldn’t look right so i decided to create both versions so i could compare.
After comparing them both personally i prefer my original idea (the symbol on the right) but as it is an interactive typeface i have decided to keep both @ symbols and leave it up to the user to decide.
Letter M Final design
Surprisingly the letter ‘M’ was a massive problem just looking at the first three designs it didn’t quite sit right, the first two seemed to flimsy with the centre column and spiral and all three sat too wide. After going through various designs i came up with the new concept which fits well within the guides and stands more strong with set weights.
Final Major Project 