Choosing a name for my bar will be the best opportunity to connect with other designers, but i need to remember I’m not selling a bar i’m showing how my typeface can be applied on various applications and used for branding. As my target audience is other designers I’ve decided to use witty typographic terminology to create a pub/bar name. This shows off my typographic knowledge that I have gained through this project. I didn’t want to use a name that was too typographic related as people may not understand what I mean but I needed something that would sound like a real bar. Below are some ideas I’ve come up with so far:
- Swash and tittle
- Arc of stem
- The Kerning Pairs
- The Hanging indent
- The Open Type
- Deckled edge
- Cotswold
- The Ampersand
- Tabular figures
- Strike-through
The whole aesthetic is important when displaying the font so I decided to test the names using The Hamley typeface to get a feel for how they would look. Some worked better than others in relation to the design and look. The one that worked the best was the Hanging Indent and The Kerning Pairs. Upon reflection, the The Hanging Indent is the more successful name because I can literally make it do what it says in the logo, whereas the Kerning Pairs could be used of a pear flavoured cider with a beer clip.
Reasons Behind the name.
To extend this, disregarding the design part, the reason why I choose the hanging indent as it sounds genuinely like a pub that you would find in a day to day situation. It can be used as a bar name on a logo, a back wall display, a menu and more.
Final Major Project 